#1 It’s in DUBLIN



#2 It’s a Great Venue, perfect size, no bad seats!



#3 Goodie bag is full of surprises … like this DIY Note Book Cover print project by Steven Simpson and Print Block.


How did I do?

Offset 2014 Dublin

#4 It attracts thousands of people of all ages, genders & walks of life.


#5 Inspiring discussions organised by Le Cool



6# Listen and Learn from Great Talent


#7 Be Inspired by Great Talented Friends



#8 When you suffer from withdrawal syndrome you can watch it all again.

OFFSET2013 from OFFSET on Vimeo.


It’s not about tech

Water.orgImage via OTB Foundation

When trying to explain to people who are not working, or interested in tech, why I get such a kick out of The Summit, my response is clear:

It’s not about tech, it’s about life, it’s about people, it’s about change.

One of the greatest highlights of the Summit this year was the opportunity to learn about outstanding initiatives that are having a significant impact on how we engage, support, promote and fund social issues.

Looking back at the social changers that I met, or heard, including  Cindy Gallop (If We Ran the World / MakeLoveNotPorn) Tony Hawk (Hawk Foundation), Scott Harrison (Charity : Water), Ben Ratray (Change.org), and Kathryn O’Shea from Change Nation (Ashoka.org), there seems to be a common thread throughout their projects:

1. There’s a problem that needs fixing.

2. What can we do about it?

3. Let’s Do it

4. Let’s do it, differently.

Cindy Gallop opened her talk last week referring to Old World Order business:

“Systems, processes and structures haven’t changed. It actually doesn’t matter how brilliant you think anybody speaking on this stage is. It doesn’t matter what disruptive innovative ideas any of us spark in your brain. If you go back to the office and plug all of that brilliance, innovation and disruption back into the same old world system and process you’ll get the same old world order crap coming out the other end”

Her talk was about business, but the need to transform, shake and change, includes our social and charity models.

If you have a few minutes, these fascinating projects they are working on will truly inspire you:













From a cramped sofa to The Summit

Web Summit

While thousands of euphoric attendees, from all over the World, made their way into the Main Hall at the RDS on Wednesday morning, Paddy Cosgrave’s opening speech set the tone for what can only be described as one of the most extraordinary couple of days Dublin has ever seen.

His 3 words of advice:

1. SHARE – Treat each other as neighbours, help people for no reason.

2. EXPLORE – 8 Stages, Food Summit, Evening Events and all the other happenings.

3. BELONG – The Summit is flat, there are no hierarchies.

Among many things, the Summit serves attendees and volunteers an opportunity to be inspired, to learn and to network. For investors to meet and discover new potential partnerships. And for speakers it’s an occasion to share knowledge and have fun.

For Dublin, the Summit offers such tangible and intangible opportunities that it may take years to really understand the scale of the impact an event like this will have on our city, and our country

Web Summit

The Summit’s Main Hall 9 a.m. 30th of October 2013

Could history be repeating itself ?  Wikipedia quotes:  ’A very powerful sense of regional solidarity accompanied the rise of Silicon Valley’.  This, along with a few other crucial circumstances, including the vision of several key players, created what we know today as the tech hub of the world. I can’t help but sense Ireland could be in a very similar situation now.

For those who missed it, or think they cannot afford it, I would advice the following:

1. Sign up for 2 for 1 tickets, early on you can get a really good deal.  2 for 1 Tickets 2014 

2. Sign up as a volunteer.

3. Watch Talks Streamed Live or Recorded. LiveStream 

As I come back down to Earth, over the next few days I’ll try to process all that has happened and share with you, why this is such magnificent event.

In the mean time I would like to thank Paddy Cosgrave, Adaire  Hickey and David Kelly for having come up with the idea and for so brilliantly executing it.

Edith Sitwell

Edith Sitwell

Eccentricity is not, as dull people would have us believe, a form of madness. It is often a kind of innocent pride, and the man of genius and the aristocrat are frequently regarded as eccentrics because genius and aristocrat are entirely unafraid of and uninfluenced by the opinions and vagaries of the crowd.

Ilse Bing



I didn’t choose photography; it chose me. I didn’t know it at the time.

An artist doesn’t think first then do it, he is driven.”

Deborah Turbeville… an unfinished narrative

Deborah Turbeville

Very sad news of the passing of photographer Deborah Turbeville.

 Along with Lillian Bassman, who I believe are the two greatest female photographers of the 20th/21st century, have played a significant part in the foundations of my creative and design process.

Going through her ghostly images, over the past day, has sparked melancholy, mystery and intrigue. It’s hard to put into words the effect her work has had on me. Otherworldly, it’s as if the spirits leave her images and posses the muses that feed my heart.

 She has inspired many of us in the industry and, I know, will continue to do so for decades to come


Career change at 40… Why not?

After 8 years being self employed,
a year ago this week, I started working for another company. Those who know me
personally, or have read this blog would have sensed that I was ‘stuck in a rut’,
miserable, angry and slightly disillusioned with fashion and in desperate need
of change.

I don’t know if it was easy or
not… I really never had a plan. At 40 I wasn’t too sure how employable I’d be
outside of the design world. Not only this, but also being self employed
carries its own stigmas…. Can this person work in a team? Can they take
direction? Etc, etc….

Working in design for someone else,
after having my own label really wasn’t for me. Design is too personal and it
would take spiritual, ethical and emotional detachment to do it for another
company. It would hurt too much, and I never planned to give up designing my
own range anyway, so it would have been a conflict of interests too.

After some soul searching and
being realistic about my capacities, and interests, it was communication and
the internet that would define a clearer path for me.

I studied and read, and studied
more, and read more….I spent hours practicing everything from simple HTML and
CSS to understanding analytics… I did this for months with no purpose other
than to learn. I had nothing to lose, somewhere in the back of my head I never
really thought I’d get hired, so I was soaking knowledge probably with view to
set up my own digital company as a last resort.

And then when I least expected it,
I found a job as Digital Communication Strategist for an Italian Fashion Ecommerce
agency based in Dublin! What are the chances??? I had never heard of them and
yet they are second largest fashion ecommerce provider in Italy after YOOX. Unbelievable!
 I sent my CV, got a response within 30
minutes, was interviewed the next day and the day after.  I was working within a week. (Thanks Simona,
Giorgia, Sergio and Guido for that!)

So much has changed, I’m relaxed,
happier and have a repaired heart and soul to design again in my free time.

After a very busy year, leaving my
crazy Italians (as well as a 10 week stint in a completely wrong company), I’m
ready for a new role, a bigger challenge, this time outside of fashion (for the
first time in 15 years), finding my calling within in digital communication and
on a quest to keep learning, finding life work balance and ultimately being

My new venture, which I won’t
mention until I start, will shock and surprise some of you. But there are a ton
of reasons why I’m taking it. Not only is it a huge opportunity to reach
millions, but also to expand my experience in other areas beyond fashion,
beyond Ireland and beyond language.

So fingers crossed it all goes
well. I hope this helps some of you who I know are thinking and doubting change,
worried it can’t happen for whatever fears you may have. If I can do it, anyone
can at 20, 30, 40 or 50! The hard part is finding out what it is you want, or would like to
do…then don’t stress about it. Prepare yourself, provoke situations…destiny
will then play its part. : )

And the picture??? Well I couldn’t think of anything relevant to the post, and I found this image of Sofia Loren via Jake’s Car World, thought of Jane from Ill Seen Ill Said. ; )


“My secret for long life is: simplicity”

Shot in Fire Island, New York, this film (4min. 23 sec) captures the secrets of eternal youth as Maia Helles, a Russian ballet dancer turns 95 but still remains resolutely independent, healthy and as fit as a forty year old.

Made by Julia Warr, artist and film maker met Maia on a plane 4 years ago and became utterly convinced by the benefits of her daily exercise routine, which Maia perfected, together with her Mother, over 60 years ago, long before exercise classes were ever invented. (2011)

Film by Julia Warr

Music by Lola Perrin


The Price of Desire. Costumes by Peter O’Brien

“We must ask nothing of artists but to be of their own time.”

                                                 -Eileen Gray

Whether you’re mad about modern architecture or an avid film fan or both, your patronage of this project will be a heroic gesture that both preserves an important 20th Century monument to modern architecture for posterity and kick starts a film dedicated to Eileen Gray’s right to be recognized as one of the most influential designers of the modernist era.

To read more about this fascinating project ….The Price of Desire