We are half way through London Fashion Week and there has been a change in the industry.
I must confess I was initially slightly sceptical, but I'm now convinced there is no looking back .
Pleasantly surprised by the quality, visually and sound, of the shows online.
Not the same is to be said by the whole tweeting business, but what can one expect from 140 character text. Apart from very few (and this will be part of the natural selection process and filtering of those who have something new to offer and those who don't) Very little interesting information is given through tweets. And certainly nothing regarding the clothes they are seeing. The constant name dropping of irrelevant people that are seated or queuing in front of other people.... honestly who cares....?
But I'm incredibly excited at how the new media channels are impacting our industry, the changes are occurring fast and I have a feeling it is bringing the designer closer to the consumer, which ultimately will benefit everyone
Published by: eilisboyle in Thoughts