February 22, 2010 - 3 comments

Technology, new media and fashion

July_1948_vogue

 

 We are half way through London Fashion Week and there has been a change in the industry.

 It was only last season that Alexander McQueenwas breaking boundaries with his online live streamed show. Fast forward 5 months and LFW have been live steaming several shows a day.

I must confess I was initially slightly sceptical, but I'm now convinced there is no looking back .

Pleasantly surprised by the quality, visually and sound, of the shows online.

Not the same is to be said by the whole tweeting business, but what can one expect from 140 character text. Apart from very few (and this will be part of the natural selection process and filtering of those who have something new to offer and those who don't) Very little interesting information is given through tweets. And certainly nothing regarding the clothes they are seeing. The constant name dropping of irrelevant people that are seated or queuing in front of other people.... honestly who cares....?

But I'm incredibly excited at how the new media channels are impacting our industry, the changes are occurring fast and I have a feeling it is bringing the designer closer to the consumer, which ultimately will benefit everyone
 

Published by: eilisboyle in Thoughts

Comments

Jane Flanagan
February 22, 2010 at 7:38 pm

I agree on the tweeting. But I guess I’m an exception because I seem wholly indifferent to celebrities, especially in the context of fashion. Hope you’re having fun and finding lots of inspiration!!

helen james
February 22, 2010 at 8:50 pm

It has been amazing to see how this seems to be the season where the blogging/tweeting community and the live streaming have all become so upfront and inside. Used to be I waited with bated breath for the Sept issue to see the collections …….. then it was the next day on style.com ….. now live streaming…..next …I predict ticket sales

Silent Storyteller
February 24, 2010 at 10:03 pm

yes I did read in some interview that fashion shows will turn into ticket ‘entertainment’

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