For a long time I've wanted to raise the issue of the use and misuse of the word Couture.
Everything seems to be Couture today. High street t-shirts covered in glitter, fake snake skin shoes, and even oversized gaudy costume jewellery.
It's like a disease....it's added to describe anything and everything, making it's definition confusing and misleading
This is not Couture and definitely not Haute Couture
Haute couture refers to the creation of exclusive clothing, made to order for a specific customer, and is made from high-quality fabric and sewn with extreme attention to detail and finish.
"In France, the term Haute Couture is protected by law.
To earn the right to call itself a couture house, members of the Chambre Syndicale de la Haute Couture must follow these rules:
- Design made-to-order for private clients, with one or more fittings.
- Have a workshop (atelier) in Paris that employs at least fifteen people full-time.
- Each season (i.e., twice a year), present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear. "
Not everyone can work from Paris, nor have 15 employees. But this should set a standard for its definition and use.
Shouldn't the term Couture - Haute Couture be protected by law, worldwide?
I think it should......
Published by: eilisboyle in Inspiration